Whaddayaknow…
A review of an Apple store, via SVN:
The myth that a Mac can’t do what a PC can do is dashed to pieces and you start to realize that quite possibly, it is the other way around. I think destroying the PC/Mac myth is the most important factor in the success of the Apple Store. Profitable or not, setting the record straight is what will win new users. Analysts shouldn’t view the stores solely as a profit/loss balance sheet, but instead see it as a marketing program to change public perception.