Macinstore

alternateorg on May 15, 2001

From the mouth of Apple:


Apple currently has around 5% market share in personal computers. This means that out of one hundred computer users, five of them use Macs. While that may not sound like a lot, it is actually higher than both BMW’s and Mercedes-Benz’s share of the automotive market. And it equals 25 million customers around the world using Macs.

A pretty frank statement about the opening of two Apple stores this weekend, with a virtual tour of it. Nice. I can’t wait for the CO one to open.

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12 Replies to “Macinstore”

  1. SU May 15, 2001 at 5:28 pm

    MacCentral says Apple will be running ads with this “manifesto.”

  2. dayvin May 15, 2001 at 8:47 pm

    The problem with Apple’s analogy is that BMWs and M-Bs don’t run on different fuel than Fords, Chevys, Hondas, etc. and they drive on the same roads. With Apple, it’s a little different.

    That said, I think the store strategy is a gamble, but it might just pay off. Good thing they’re starting conservatively, with only 2 stores.

  3. 808 May 16, 2001 at 8:33 am

    The analogy is also bad because there are not *3* types of car manufacturers… ala the 3 types of computer manufacturers; Apple, Wintel, *NIX.

  4. kev May 16, 2001 at 10:07 am

    Well, there really aren’t all that many… Think about it.. Toyota makes just about all the cars that Chevy sells… Like how Dell and Compaq work.. Let me see if I can break this down..

    Toyota = Microsoft
    Subaru = Red Hat
    Ford = IBM (hardware-wise, at least)
    Dodge = HP
    Hyundai/Suzuki/Isuzu = eMachines
    BMW = Apple

    Okay, so those aren’t so good.. I’m going to stop making analogies now.

  5. kev May 16, 2001 at 10:10 am

    And Macs don’t ‘run on differen fuel’ than other computers, do they? Electricity, processors, RAM, CD-ROMS, DVD, CD-R… Keyboard, mouse… It’s like Toyota developing the anti-lock brakes (they didn’t, but) and then every other car manufacturer pickup them up, like FireWire or a friendly UI.

  6. 808 May 16, 2001 at 12:46 pm

    Now our Anologies of an anology are getting bad… we all should just shut up.

  7. SU May 15, 2001 at 5:28 pm

    MacCentral says Apple will be running ads with this “manifesto.”

  8. dayvin May 15, 2001 at 8:47 pm

    The problem with Apple’s analogy is that BMWs and M-Bs don’t run on different fuel than Fords, Chevys, Hondas, etc. and they drive on the same roads. With Apple, it’s a little different.

    That said, I think the store strategy is a gamble, but it might just pay off. Good thing they’re starting conservatively, with only 2 stores.

  9. 808 May 16, 2001 at 8:33 am

    The analogy is also bad because there are not *3* types of car manufacturers… ala the 3 types of computer manufacturers; Apple, Wintel, *NIX.

  10. kev May 16, 2001 at 10:07 am

    Well, there really aren’t all that many… Think about it.. Toyota makes just about all the cars that Chevy sells… Like how Dell and Compaq work.. Let me see if I can break this down..

    Toyota = Microsoft
    Subaru = Red Hat
    Ford = IBM (hardware-wise, at least)
    Dodge = HP
    Hyundai/Suzuki/Isuzu = eMachines
    BMW = Apple

    Okay, so those aren’t so good.. I’m going to stop making analogies now.

  11. kev May 16, 2001 at 10:10 am

    And Macs don’t ‘run on differen fuel’ than other computers, do they? Electricity, processors, RAM, CD-ROMS, DVD, CD-R… Keyboard, mouse… It’s like Toyota developing the anti-lock brakes (they didn’t, but) and then every other car manufacturer pickup them up, like FireWire or a friendly UI.

  12. 808 May 16, 2001 at 12:46 pm

    Now our Anologies of an anology are getting bad… we all should just shut up.

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