Only the convertible
Due to my aforementioned obesssion with all things Tekken, I found myself watching, nay, fully enjoying Only The Strong, the world’s foremost B-rated movie featuring everyone’s favorite hard-to-spell-but-fun-to-watch martial art, Capoeira.
This is not a Tekken-related post. Just thought I’d get that out of the way.
So like I said, I’m watching this wonderful peice of motion picture goodness when I have to make dinner. So I’m in the kitchen, preheating the oven to 375 for our -ahem- Mac n Cheeze bake when it sounds like the TV has changed because there’s now what is unmistakably a Mazda commercial on. Zoom. Zoom. Zoom. Yah zoomzoomzoom.
Those who know me well enough will know I have somewhat of a Mazda fetish, and even if rotary engines are still not slated for release again until September, I revel in the odd Miata commercial. So I peek around my red-painted dining room corner and what do I see? Our kicking-ass capoeira movie has not magically changed into a commercial for the lovable scamp that reinvented the roadster; the music/tagline is simply coming from the movie.
I kid you not, friends, our beloved Mazda branding has been LIFTED from a Brazilian song used during the pivotal ‘beach training’ scene of ‘Only The Strong.’ Needless to say, I was beside myself with joy of the delicious and random mixing pop-culture references, both of which are near and dear to me. Just thought I’d share.
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2 Replies to “Only the convertible”
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The advertisers have you clocked, I felt the same way when Apple did the Y2K ads featuring HAL 9000 from Stanley Kubrick’s 2001 which happened to be my favorite film. Both Apple and Miata are cult brand similar to Harley Davidson and KrispyKreme they really understand their audience because they love the brand and products they create as much as we do. There are only a handful of cult brands in the world, so it goes to show that when people really like what it is they do for a living the company’s brand can grow stronger.
for the record, Kev, you were asking me about some good PS2 games, and i can now say without a doubt: Tekken was great, but now its all about Virtua Fighter 4. Good god if this isn’t an amazing game. I never liked VF until this one (i was a Tekken kid). But Tekken is the game that the VF kids think is “too easy.” Put that in your pipe and smoke it.Plus Eddie/Tiger is a bitch anyway. Why would you wanna play as that button-mashing motherfucker?