I Spy With My Little Eye…
According to a late post yesterday by MOSR, there is a new Apple ad over at AdCrtic.com that nobody’s ever seen before. You can see it here.
My theory is that it was produced, shown to Apple management, and scrubbed. And with good reason. To me, it seems like it’s an ad that was put together by TBWA/Chiat-Day on an off-day. It adheres not at all to the Apple advertising paradigm, and in all honesty is not a very good ad. Not to mention the slight implication that the G4 costs a lot of money, necessitating a suitcase for it all. The only redeeming factor is the subtle hint that the girl at the very end is going to steal it herself. The other negative implication being that she can’t go down to her local CompUSA and pick one up.