Youthful Design, Great Music
Apple has a new commercial from a band I really like. They take The Ataris’ “The Radio Still Sucks” and chop it up a bit and threw it into a commercial. Its intent is to tell people that the radio sucks (doesn’t take too much persuasion) and that burning your own mixes is the way to go. It’s not a bad commercial, using one of those fractal type plug-ins used in MP3 players. (– It’s actually from iTunes, the software Apple is selling in the commercial. iTunes is a repackaged, reskinned SoundJam MP. –kev)
On a related note, a band with a couple of my friends was used in a whole bunch of Apple commercials a few months ago. Unfortunately Apple took their name, Limbeck, and made it the Garage Monkeys. Apple offered them G4s as compensation but instead they decided to get a touring van. To each his own.