The CEO should just walk around in a 'Fucked Company' t-shirt

Is it just me, or does this sound like a REALLY bad idea?

…a company called Zairmail; using his website, you can send hundreds of snail-mail letters without any hassles — no envelopes, etc. — and all for free, he says. The catch? You agree to let the company insert some advertisements in the envelope.

This is going straight into my Fucked Company list.