TeenPC

Dumb-ass computer company makes dumb-ass computer marketed to dumb-ass teenagers, while dumbassedly thinking they’re copying Apple in the process…

Last year, Digital Lifestyles’ CEO Kent Savage got his son Cameron, 16, and seven of the boy’s friends together and polled them about how they interacted with computers and the Internet.

One brand name that resonated was Apple Computer Inc., which has struck gold with its iPod music players and iTunes download service. But the teens said their parents resisted buying Apple computers because they don’t run Windows, the platform most people are familiar with.

So Savage decided to “Apple-ize the PC industry.

How does adding pink fur around the keyboard make it like a Mac? iPods are ‘gold” because the experience is flawless and unlike anything else. Stick pink fur or leopard print on a PC and it’s still a weaksauce PC. And don’t even get me started on a “professionally-written” piece ending a sentence with “with.” Grrr.

But the quintessential point in the article is the following:
Later the prototype went to focus groups nationwide, and now the hip-e is ready for release in November. Orders are being taken now, including at displays in malls where pop star Ashlee Simpson is performing.
Ah.. that’s it. Fans of Britney Spears copycat Jessica Simpson’s SISTER are the target audience; an audience clearly lacking in the headspace department. If they like Ashlee Simpson because she’s a copy of a copy then maybe they will buy a psuedo-copy of a Mac.

• Category: Macintosh, Music, Personal