Northwest Airlines is now Northeast.. pointing at least

alternateorg on June 17, 2004

Really great discussion on Northwest Airlines’ branding fuck-up. I’ve always loved NWA’s old logo, and since I haven’t flown in 2 years, I didn’t know it’d changed. What a bummer. And then they have the balls to flip the logo around so that the north-west facing arrow/compass pointer is pointing north-east on a plane. Rad.

Reader interactions

4 Replies to “Northwest Airlines is now Northeast.. pointing at least”

  1. tai June 17, 2004 at 5:33 pm

    lol… geeks

  2. pil June 18, 2004 at 3:06 am

    maybe they were going for 2am as opposed to northeast…

  4. pil June 18, 2004 at 4:48 pm

    yep…some idiot just happened to fuck that plane up cause the corporate logo is right:

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